Shelfari
After hearing about how a classmate uses Shelfari on Facebook yesterday, I thought I would see what the website was like. I wanted to see for myself that if you self-tag a book in your collection, that the tag would end up having value or meaning to someone else. I am concerned that when one makes up one’s own “personomy” and ties it to an item, it only has meaning to that person and no one else. Trying to hijack and take a person’s tag to make more uniform (as in gardening) changes the tag and it loses its value to the person who tagged it. It depends on the reason or motivation for the tagging. If the person is tagging for his or her own personal use, then it should not be modified via gardening. If the person is not tagging just for personal use, and the person wants others to find his or her relationship to the content via the tag he or she chose, then the tag should be changed for access by a wider audience and not necessarily the single audience of the one person who wrote the tag.
I tried this out for myself and searched on the tags. What I found was that the tag for young adult literature, could be called either “Young Adult Literature” or “ya lit.” I may be oversimplifying but in this example, I will assume either tag meant the same thing. However, either tag without any context, to another person, might possibly mean different things. For example, if you search for books tagged “Young Adult Literature” you get many textbooks about the subject or study of Young Adult Literature but no books in the genre as young adult literature. If you try this in reverse and search tag “ya lit” you get a bit of both returned in your search along with some extraneous items that do not seem relevant. Your results become imprecise, inaccurate and not exactly, what you wanted. A bit of a waste of time if you are looking for information.
This is exactly what Peters & Weller (2008) describe in their article from this week Tag Gardening for Folksonomy Enrichment and Maintenance.
“The results of the few former studies show that tag manipulation activities support users during indexing and searching and that structured folksonomies are able to enhance recall but fail in enhancing the precision of search results. This is primarily due to the lack of linguistic processing of the tags which has to be performed in advance of the semantic disambiguation of tags. “
In other words, if you don’t know the tagger’s context of the tag, you can’t always be sure you are going to find what you wanted. The level of “findability” (Wichowski 2009) of an item will lead to its “survival” either its existence or demise.
Library Thing
I know many people love this website but what is the value of the information here? I did not want to create yet another account and only used its search feature not as a member. I was able to search on Young Adult Literature and had 150 hits returned. When I searched on ya lit, I had one hit returned. I ended up looking in the groups tab and found a link to explore by tags. This was just a huge tag cloud, in a computer generated sort order, that I had to wade through all the way to the bottom to young adult which looked like this:
young adult (45)
I clicked on it and it brought me to a list of member groups that identify themselves in some way with young adult literature. Looking at some of them, most tag themselves as “ya” yet Library Thing must have a thesaurus to translate that to young adult to aggregate all if they tag as ya or tag as young adult.
As a librarian, I could see the usefulness of this website. It might be helpful in doing my job if I wanted to see what people were talking about in different genres, etc. But as an individual, looking for the an item which would provide me with a potentially high entertainment value, I could not see myself devoting the time to the website to become a participant and learn the language needed to find what I wanted. I think I would have simpler ways of finding the same or similar items without the necessity of becoming a community participant.
CiteULike
First I read the FAQ for CiteULike. I immediately realized when I read the word “organise” near the top, this must be an English (UK) internet site! Sure enough when I kept reading, it was.
Everything was going great until I read… “the obvious idea was that if I use a web browser to read articles, the most convenient way of storing them is by using a web browser too. This becomes even more interesting when you consider the process of jointly authoring a paper. There is a point where all the authors need to get together and get all the articles they wish to cite into the one place. If you do this process collaboratively on a web site, then it’s easier.”
So I kept reading and discovered that they are storing the links to these articles that are stored in the University databases with which members are affiliated. It looks like in order to access these articles, you need to give them your login id and password to your University’s library databases! Is this true? [Clarified by CiteULike below, your university library login id and password are not required.] I am not sure I would want to do that. It would mean it would automatically log you in and direct you to the article. For now, I am not comfortable with allowing a website to login to my University’s database for me due to security concerns.
By making the cite site social and allowing individual members to tag articles, you are letting others know you either know about it or have read it and somehow you have self-selected an association with it via the tag you create.
After looking over the Terms of Use policy, it all seemed pretty normal to me. Then I began looking at the entire site itself. It has advertising at the top of the page (University of Phoenix), and ad for Questia online, a full-text research journal database for obtaining articles (probably at a cost). On the left side, half way down, more ads appeared. I saw streetauthority.com (I guess people in academics need to invest their money), Leica Dental Microscopes, High Beam research, another journal article database for articles at a price, another company selling microscopes (do you think they have a lot of doctors who use CiteULike?), and ClassesUSA.com. They sound like an entity to get people to enroll in for-profit colleges, universities, etc.
Quietly, the aim here is to get people to use CiteULike and then generate ad revenue just like most other internet websites. CiteULike must be using the social tagging by individuals to article content in aggregate to determine information useful for marketing their website. Again, here is the internet using your information to exploit it for the internet website’s own use or gain.
I decided not to join CiteULike because I do not want to keep widening my ever maddening number of internet affiliations. I am getting concerned there will be a new phenomenon that people who have become what is known in Facebook terms as “socially promiscuous.” If you have more than 300 friends or so, you are considered socially promiscuous. It sounds ridiculous but it shows the lack of security people on Facebook have because as the friends number gets higher and higher, it is easier to friend that person and get his or her information. Will we all be “internet promiscuous” by joining site after site after, giving out all our information just for the sake of a business model which will sell the data for advertising? It is all the more annoying that that these websites all want your information for a profit-driven enterprise. While this is a common business practice, there are still probably some benefits to the users in this type of relationship.
These websites are primarily an avenue of entertainment for people to spend their time. It takes a lot of time and effort if you want to be a member/participant. If you do, that is fine. It just means you are interested in devoting your time to that particular community. It becomes a way to find fun, entertainment in things you are interested. Your entertainment becomes your hobby.
Of all these sites, I think the real purpose behind them is to build a community of individuals and a practiced way of communicating with certain terms, and then exploiting that information to perform targeted marketing to support the platform. If you are not part of the community, you won’t necessarily be able to participate until you learn how it operates (rules for interacting) and how to communicate with it (what tags to use and what not to use). If you become a participant, the context of the tag becomes more readily apparent and useful to you. As an outsider, looking in, you may or may not always be able to understand what it is this community is trying to do and what it means.